ABOUT US
A team of professional nightlife promoters, party planners, and experiential marketing experts.
Our MISSION
As a team of trusted nightlife promoters and marketing experts, our mission is to create unique and memorable experiences as we champion the values of transparency, diversity, and inclusion in the hospitality industry.
We firmly believe everyone deserves equal and fair opportunities to enjoy the VIP treatment and strive to make that a reality in all our endeavors.

The BEst PromoterS For Elite Nightclubs
















A Top-Tier Promoter Team
Always The VIP is more than the average club promoter team: our professional promoters and nightlife marketing experts have been trusted by party-goers, nightclubs, organizers, and hospitality groups for over 2 decades. Our industry-leading nightlife discovery website, lifestyle blog, and network of top party promoters, help guests discover exceptional nightlife experiences and businesses launch successful nightlife programs!
Veteran Club Promoters
VIP Concierges
Ladies Night HostsÂ
Experiential Event Planners
Always The VIP features experiential marketing experts and professional event planners who have organized networking events, fashion industry shows, and bachelor/bachelorette parties as well as corporate events, such as brand activations and trade shows! With our partner network, we have the expertise and resources to support events from ideation to execution.
Party Planning
Event Coordination
Venue Procurement & Negotiation
Nightlife Marketing Experts
Always The VIP specializes in nightlife marketing to help nightclub, bar, and restaurant owners, reach target audiences, generate sales, and grow their brands. Unlike most promoters, Always The VIP’s tactics are not limited to party flyers and pictures of pretty ladies. Our campaigns are led by C. “Nez” Byrd, a tenured promoter and growth expert who leads successful integrated marketing strategies for multi-million dollar companies!
Nightclub Marketing Strategy
Content Marketing Strategy
Experiential Events StrategyÂ
Supporting Top Hospitality Groups
The top promoters at Always The VIP support tenured hospitality groups such as EMRG Media, Aim Hospitality Group, Dream Hospitality Group, Tao Group, AK Hospitality, The Lions Group, Rose Gold Presents, and more!




Our Diverse Team Of Marketing Pros
Trusted By Luxury Brands
The nightlife experts at Always The VIP are trusted by leading and emerging brands and fine establishments to drive visibility, support sales, and attract VIP clientele!









"Digital strategies set Always The VIP apart in a competitive market."
A PRoud Minority-Owned Small Business
Always The VIP is a 100% minority-owned small business, locally based in NYC metro, that proudly supports local small businesses!









