The marketing and promotions company that connects great people with great brands.


Our mission is to create unique and memorable experiences, as we champion a culture of diversity and inclusion.

We believe that everyone deserves the VIP treatment, and strive to make that a reality in all our endeavors.

VIP Section for ladies and gentelemen in a private cave at Troy Liquor Bar Hosted hosted by best club promoter Nez from Always The VIP

Nightlife Promotions

Our team has forged relationships with the top lounges, restaurants, nightclubs in NYC for 25 years. Not only do we help boost organic traffic and sales with our online marketing, our VIP Concierges host bottle clients and ladies nights. We excel at connecting great brands with their target audiences.

 Online Promotions and Marketing
Image Promotions and brand ambassadors
Street Teams
and more!

Event Planning

We have curated, hosted, and organized events for nightlife, fashion, and small businesses for over 6 years. From brand activations, to birthday parties, to corporate events, or conferences, we support event planning from ideation to execution:

Event Logistics
Event Project Management
Venue Procurement and Negotiations
and more!

Event Marketing

We have over a decade of experience in event marketing. Our leader is a growth marketing expert, who has led omnichannel marketing strategies for growing businesses. Contact us when you need strategic insights for marketing mix.

Promotional Strategy
Email Marketing Strategy
Content Marketing
and more!

Past Venues

"Always the VIP provided excellent accommodations!"

"Always the VIP provided excellent accommodations for NYE party! Bottle service, security, and connected us to some amazing people. We saved hundreds of dollars by going through Always the VIP and had a ball!! Thank you!"
Scott Parris



Book table reservations or plan an event.
Hire us to for marketing or promoting your club, bar, or brand.
Minimum spends, and booking fees, apply to all reservations.


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NYC Nightlife has changed!

Everything you need to know before you go, from vaccination requirements, to advance ticket requirements, and invite-only parties.