For The Nightlife Connoisseurs

Access the best nightlife, celebrity parties, and industry events trending in NYC metro.


We are a trusted NYC club promoter, VIP concierge, party planner, and leading website for nightlife trends. And, now, your connection to the best nightlife in NYC!

Image Promoter VIP section at PHD with complimentary bottle service hosted by Nez and Always The VIP

Strictly Top Parties

Stop wasting time searching through sites with hundreds of lame parties! Choose the best from our curated list of top clubs, parties, and promotions. Party goers trust us because our standards are as high as theirs are!

Exclusive Promotions

Do you love popping bottles, private sections, and the VIP treatment? We offer the best bottle service packages, exclusive VIP perks, and special Ladies Night promotions to make your nights out epic!

Always The VIP Ladies Night at Up Down with free bottle service

"Always the VIP provided excellent accommodations!"

“Always the VIP provided excellent accommodations for NYE party! Bottle service, security, and connected us to some amazing people. We saved hundreds of dollars by going through Always the VIP and had a ball!! Thank you!”


Featured Events

Secret Celebrity Parties

Get the inside scoop on celebrity appearances! Join our inner circle for special invitations to celebrity parties, industry events, and private after parties where you need to “know somebody” to get in.

Classy Social Events

Ready to level up from bar hops at hole-in-the-wall dive bars?
Network with our diverse community of party goers, meet professionals, and mingle with fashionistas at top lounges in NYC.

Group of gentlemen in suits at Networking Party Hotel Chantelle - Hosted by top NYC club promoter Nez and Always The VIP


Norman Josey Lockdown International Fashion Line Fashion Producer Clinton Nez Byrd Fashion Networking Party NYC Always The VIP

Immersive Fashion Parties

Don’t just sit and watch. Make connections with emerging fashion designers and models, fashionista influencers and bloggers, and more at our experiential fashion industry parties and events.

Club & Event Promotions

Are you organizing a private or corporate event?
Do you have a great party and want to reach bigger audiences and amplify your visibility?
Our expert event planners and club promoters can help!